Marketing News

Digital Marketing is my life and so much happens on the big online marketing tech stage. Some news topics are worth sharing and these have caught my attention in particular. If you work in digital marketing, you will have certainly seen these topics on various (news) sites. In these posts I look at the implications of the daily marketing news, though. I share my honest, personal and professional opinion and explain why this news keeps me up at night.

What’s going on with TikTok?

> TikTok is described by Mark Zuckerberg as the single biggest threat to Facebook. Maybe rightfully so, but the app has a very long way to go. Attracting users is not enough to run a viable business model. TikTok has struggled to find the right advertizing modes (or not really

Google is putting new limits on political ads, blocking advertisers from targeting people based on their politics

Media companies such as Google, Facebook and Twitter have taken a stand on political ads in the last couple of days. An interesting development that defines the roles and responsibilities of these media outlets within the current day society. It is challenging for Google and Facebook to not get caught