Remco Livain: up close and personal

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IMHO

In my honest opinion: read my open and honest thoughts on live events, trends and things that keep me up at night. This content is up close and personal and for premium members only. Sign up now and get the latest IMHO-posts in your inbox, starting today.

Why social-, organic reach is not the deciding factor for success in luxury goods

Do you buy everything you aspire to own? Are there brands you follow, love, but would never buy anything of? Does your organic content reach dreamers, or prospective customers?One of the biggest challenges for marketers for luxury goods(, retailer and brands) is to segment prospective customers from dreamers. A

Luxury brands must learn understand their product life cycles

When brands launch a new product, they pour all of their hopes and dreams into the opening event. The start is the most crucial, as it determines the hype-size. Yet, with so many strong luxury brands out there, how do luxury brands manage to keep the attention on themselves, when

Opinion: Congressional Hearings should be done by industry insiders

Congressional hearings seem to be a trending topic. After Mr. Pichai refused to join the tech-table a few months back, he is up for a nice session today. However, the toughest job of all might not be Pichai’s today, but that of the congressmen. Let’s be fair, it

Self Improvement: Communicate more clearly

The way we communicate has changed dramatically. The introduction of digital tools, especially email and smartphones, has transformed our behavior. I consider myself lucky to have been born at a time in which we used both traditional media as well as our new digital tools. I love to write, and

My personal venture; what I love about venture building

My personal venture; what I love about venture building

When I look back at the things that I have done in the last decade, I think that they have always involved some form of venture building. It took me a while to realize that there was actually a term for that what I love to do most; coaching, teaching,

The creative quest of an online marketeer

The creative quest of an online marketeer

I started my professional life behind a computer screen; A beautiful blank, black canvas that didn’t even exist merely two generations ago. More than a decade in, I have learned to be a knowledgeable online marketeer. My laptop, tablet and phone have become an extension of my selfexpression. They

Pyongyang 2018 is on its way

Pyongyang 2018 is on its way

I love the even-numbered years. We are treated to so many great sports events. This year we’ll have the football world championships as well as the winter olympics (Pyongyang). The latter just got off to a fantastic start paired with a beautiful opening ceremony. Go #TeamNL We have got