Remco Livain: up close and personal

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IMHO

In my honest opinion: read my open and honest thoughts on live events, trends and things that keep me up at night. This content is up close and personal and for premium members only. Sign up now and get the latest IMHO-posts in your inbox, starting today.

Why I spend less time on social media when traveling

Why I spend less time on social media when traveling

There are days in which I spend way too much time by myself. I focus on my own thoughts, my problems and my own to do list. It is easier to spend time wondering about your own problems than those of others. However, it is far more gratifying to take

Why casual meet-ups are crucial to innovation success

Entrepreneur vs. Corporate | Different short term goals

Why do startups and entrepreneurs get things done? Is it their expertise, the time they spend on one particular topic or a specific soft skill that is inherited to them? In this post, I want to touch upon some of my observations on the differences in short term goals between

Exciting week ahead: Monday brief

Exciting week ahead: Monday brief

An exciting week coming up, yet again. I can’t wait to get started, but I am not fully up for it just yet. So I thought I would jot down a few thoughts, and tell you what’s on my mind, before I get started and get lost in

#PenguinAwarenessDay ; flashback to a great penguin encounter in South Africa

Twitter can be a great source of inspiration, sometimes. Today, a trending hashtag threw me back to 2017. Two years ago we had a few magical encounters with Penguins in South Africa. These little guys are seriously adorable. https://twitter.com/rlivain/status/1086978416321150976 Hence, I thought it would be

Why social-, organic reach is not the deciding factor for success in luxury goods

Do you buy everything you aspire to own? Are there brands you follow, love, but would never buy anything of? Does your organic content reach dreamers, or prospective customers?One of the biggest challenges for marketers for luxury goods(, retailer and brands) is to segment prospective customers from dreamers. A

Luxury brands must learn understand their product life cycles

When brands launch a new product, they pour all of their hopes and dreams into the opening event. The start is the most crucial, as it determines the hype-size. Yet, with so many strong luxury brands out there, how do luxury brands manage to keep the attention on themselves, when