Remco Livain: up close and personal

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Remco Livain

Remco Livain

Quick Thought: Creative Design Is A Constant Systematic Process

How do you measure the impact of design and creativity; should you measure it at all? This is a tricky question, but when it comes to digital- performance marketing, it should be an easy one to answer. We do not like to measure the results of our creative work. However,

Exciting week ahead: Monday brief

Exciting week ahead: Monday brief

An exciting week coming up, yet again. I can’t wait to get started, but I am not fully up for it just yet. So I thought I would jot down a few thoughts, and tell you what’s on my mind, before I get started and get lost in

About entrepreneurial courage and Januaries

Did you start your year courageously? The year just got started, it’s cold outside, in Switzerland it snows and unless you are an outdoorsy kind of person, there’s not much to look forward to. January is the Monday of all months; the first few days of the year

#PenguinAwarenessDay ; flashback to a great penguin encounter in South Africa

Twitter can be a great source of inspiration, sometimes. Today, a trending hashtag threw me back to 2017. Two years ago we had a few magical encounters with Penguins in South Africa. These little guys are seriously adorable. https://twitter.com/rlivain/status/1086978416321150976 Hence, I thought it would be

Receipts are an entrepreneurial nightmare

How much time do you spend on your receipts? If there is one thing entrepreneurs highly underestimate, it is bookkeeping. I know accounting is not my stronghold, not because I do not know how to do it, I really do not like it either. Of course, I know I have

Single-focus tasks = iPad, multi-focus tasks = MacBook

iPad Pro 12.9” vs MacBook Air (2018)Which is “better”and Why I carry both with me, most days… A luxury of entrepreneurship is that I am fairly free to choose the device I want to work with. The Apple eco-system works well for me, hence I carry both

Why social-, organic reach is not the deciding factor for success in luxury goods

Do you buy everything you aspire to own? Are there brands you follow, love, but would never buy anything of? Does your organic content reach dreamers, or prospective customers?One of the biggest challenges for marketers for luxury goods(, retailer and brands) is to segment prospective customers from dreamers. A