Remco Livain: up close and personal

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Remco Livain

Remco Livain

Single-focus tasks = iPad, multi-focus tasks = MacBook

iPad Pro 12.9” vs MacBook Air (2018)Which is “better”and Why I carry both with me, most days… A luxury of entrepreneurship is that I am fairly free to choose the device I want to work with. The Apple eco-system works well for me, hence I carry both

Why social-, organic reach is not the deciding factor for success in luxury goods

Do you buy everything you aspire to own? Are there brands you follow, love, but would never buy anything of? Does your organic content reach dreamers, or prospective customers?One of the biggest challenges for marketers for luxury goods(, retailer and brands) is to segment prospective customers from dreamers. A

Luxury brands must learn understand their product life cycles

When brands launch a new product, they pour all of their hopes and dreams into the opening event. The start is the most crucial, as it determines the hype-size. Yet, with so many strong luxury brands out there, how do luxury brands manage to keep the attention on themselves, when

Zwift Adds Pro Teams in 2019, First True eSports?

eSports are one of the most exciting and growing sport-categories in the world. Great gamers have become “athletes” and show off their skills at huge, professionally organized events. Some of these events, especially in Asia, take place in huge venues. Football stadiums, concert- and eventhalls are packed with fans who

Opinion: Congressional Hearings should be done by industry insiders

Congressional hearings seem to be a trending topic. After Mr. Pichai refused to join the tech-table a few months back, he is up for a nice session today. However, the toughest job of all might not be Pichai’s today, but that of the congressmen. Let’s be fair, it

Digital Innovation: Understanding growth KPI‘s

The single most difficult thing to do in any new project is measuring the impact and success of your work. One of the most common mistakes in measuring project success is an early focus on top level revenue. Of course, it is not more than natural to focus on top

Gadget: Second generation NEO 2 Smart – gotta start saving

I absolutely love my smart trainer. I think I actually spent more time on my smart trainer this year than I did out on the road. To some, this might be a little sad but I really love being able to ride whenever I want in any weather condition. Next