Rediscovering Highlights: A Moment with Bucherer at the Timemachine New York City
Every once in a while, we take a step back and reflect on our journey. Today, that moment came unexpectedly today after a casual Google search. It’s funny how we tend to move so quickly from one project to the next that we forget to pause and appreciate the highlights. But there it was—a reminder of something extraordinary: the Bucherer Timemachine event in New York City, October 2023.
Looking back, it wasn’t just another project. It was a testament to how creativity, collaboration, and craftsmanship can come together to create something truly unique. Plus, nourishing relationships is key to happiness and success in life.
Bucherer Timemachine: Where Tradition Meets the Unexpected
For those unfamiliar, Bucherer is one of the most prestigious names in luxury watch retail, and their Timemachine store in NYC is as iconic as the brand itself. The event we helped bring to life was anything but ordinary.
Dubbed Watch Faces, it was an exploration of contrasts—pairing luxury watches with streetwear. Two worlds that, at first glance, couldn’t be more different. Yet, together, they told a story of timeless design and contemporary culture.
The installation was bold, creative, and refreshingly unconventional. It challenged the idea that luxury has to remain in its lane. Brands like Bucherer are redefining what it means to engage with audiences in an ever-changing world, and I’m proud to have played a small part in making that happen.
Beyond Watches and Streetwear: A Bigger Picture
What made this event so memorable wasn’t just the watches or the installation. It was the energy. New York is a city of constant reinvention, and this event captured that perfectly. It celebrated collaboration, from the legendary craftsmanship of timepieces to the creativity of streetwear designers.
For me, this wasn’t just another work project. It was an opportunity to see firsthand how luxury can evolve and embrace new audiences. It also reinforced something I’ve always believed: great brands thrive at the intersection of tradition and innovation.
The Takeaway
Reflecting on this milestone reminds me why I do what I do. It’s easy to get caught up in the everyday grind and forget the moments where it all comes together. The Bucherer Timemachine event wasn’t just about watches—it was about creating something meaningful, something that resonates.
So, if you’re reading this, consider this a gentle nudge to celebrate your own milestones—whether they’re loud and flashy or quietly impactful. Sometimes, they’re closer than you think… you just have to Google yourself.
—Remco Livain