New Mandate Announcement: Exploring Global Opportunities with Fey1926
I’ve taken on a new mandate with Fey, a company with nearly a century of expertise in crafting high-quality beds and sleep solutions. Starting in December 2024, I’ll be working with Fey to explore opportunities for international expansion through direct-to-consumer (DTC) marketing.
I’ve taken on a new mandate with Fey, a company with nearly a century of expertise in crafting high-quality beds and sleep solutions. Starting in December 2024, I’ll be working with Fey to explore opportunities for international expansion through direct-to-consumer (DTC) marketing.
A Legacy of Craftsmanship
Fey has been producing premium boxspring beds and sleep systems since 1926, with all production facilities proudly located in Europe. Known for their attention to detail and commitment to quality, Fey has built a strong reputation as a trusted manufacturer of sleep solutions. Now, they’re looking to take their expertise to new markets, connecting directly with consumers around the world.
Testing the Waters
Direct-to-consumer marketing represents an exciting opportunity for Fey to engage with customers in a more personal and impactful way, and complement the existing sales funnel.
My role will involve:
- Evaluating potential markets where Fey’s products can resonate with consumer needs.
- Developing and testing targeted DTC marketing strategies to introduce Fey’s unique value proposition.
- Identifying key insights from early experiments to scale international efforts effectively.
Why This Matters
The global demand for high-quality sleep solutions is growing, and Fey is uniquely positioned to stand out. Their focus on European craftsmanship, premium materials, and nearly 100 years of expertise gives them an edge in a competitive industry.
Expanding into new markets isn’t without its challenges, but with the right approach and a willingness to test and adapt, Fey has the potential to bring their exceptional products to more customers worldwide.
What’s Next
I’m looking forward to partnering with the Fey team on this exciting journey. Exploring international markets is always a challenge, but it’s one that comes with incredible opportunities for growth and learning.
If you’re interested in the intersection of premium craftsmanship and innovative marketing, stay tuned—I’ll share updates as we move forward.
—Remco Livain
